Two compelling seasons that delve into chilling accounts of notorious crimes within the tri-state region. These 30-minute documentaries aim to uncover the darkest secrets, to unravel the deepest mysteries, and to explore the haunting tales that have left an indelible mark on our region’s history.
A network-wide promo campaign that demonstrates News 12’s unparalleled grasp of the local intricacies within their broadcast regions. The campaign also highlights News 12’s unique ability to understand the nuances of each region that other competing city stations can never hope to match.
This captivating 8-part series unveils some fascinating and overlooked stories of the tri-state area. From the age-old debate of who boasts the best pizza to the rich history of the iconic Apollo Theater, the charm of Bodega Cats, and the secrets buried within Green-Wood Cemetery—these programs feature captivating stories that help define our diverse and vibrant region.
News 12 NY is News 12’s streaming service offering a curated digest of the most compelling stories from the tri-state region plus original long-form programming, breaking news, and weather updates. It is accessible all day nationwide through an array of partners including Pluto, Tubi, Samsung, and YouTube. The goal of the design and style is to reach younger audiences who do not access news on television.
CREATIVE DIRECTOR: Andrew Schoengold
DESIGNER / ANIMATOR: Jessica Lee
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NEWS 12 NY GRAPHICS TEST
BREAKING NEWS TRANSITION
WEATHER TRANSITION
LOCATION TRANSITION
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Producer/Editor/Photographer: Scott Cramer
Photographer: Brent Singleton
ALWAYS CONNECTED
Promo illustrating that News 12 NY is always available 24/7 through numerous partners
POP (proof of performance) promo heralding a significant breakthrough in the Gilgo Beach serial killer investigation and highlighting the fact that News 12 has been on the case from the very beginning and is the station of note for details on the case.
Comprehensive redesign of News 12 weather branding – including daily weather coverage and breaking weather. Elements for VIZ in-show, WSI (weather software), promos, web and social media. Entire redesign establishes a standard look and style for weather on all platforms including News 12, News 12 NY, and News12.com.
This regionalized open strategy for the relaunch of morning newscasts on News 12 aims to create a dynamic, personalized, and community-centric viewer experience that resonates with diverse audiences across our coverage areas.
This redesign strategy for midday newscasts on News 12 features hyper-local imagery of the News 12 broadcast regions that speaks to audiences throughout the News 12 footprint.
In response to peak evening viewership, we worked on a transformative redesign and relaunch of our 10pm newscasts network-wide. Featuring enhanced visuals, impactful animations, and a meticulously curated kit of graphics, this strategic overhaul aims to deliver a more dynamic and engaging news presentation ensuring our 10pm broadcasts captivate and inform viewers like never before.
Graphic brand for all network coverage of education and schools in the Tri-State region. This brand includes numerous sub-brands in the same style and motif. The graphic package includes elements for Viz in-show, promos, web & social media. This redesign establishes a look and style for education coverage on News 12, News 12 NY, and News12.com.
30-minute weekly show spotlighting the hidden treasures and opulent offerings nestled on Long Island’s East End. The program showcases the best of culinary delights, cultural events, and breathtaking destinations. Graphics package consists of numerous custom elements for post as well as social media outreach
Election graphics package for local and national election coverage & election night results. All graphics are driven by AP and local election board data and fill automatically on air and online. Package includes numerous options for producers to undertake yearlong coverage including touchscreen and motion graphics.
Animation package designed exclusively for our morning local news whip-around segments. This package of graphics is tailored to enhance the viewing experience ensuring viewers are swiftly and stylishly brought up to speed on the latest happenings across their communities.
Sizzle Reel showcasing News 12’s seamless availability on cable, mobile, and streaming platforms. The goal of the sizzle reel is to let viewers know that News 12 is always at your fingertips whether at home or on the move.
Graphics package for News 12’s regional political coverage. Includes daily segment design as well as monthly call-in programs with prominent politicians in each region.
CREATIVE DIRECTOR: Andrew Schoengold
DESIGNER: Thornberg and Forester
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POWER AND POLITICS
DESIGNER: Thornberg and Forester
Graphics package for News 12’s investigative unit. Sub-brands for Turn to Tara, Kane in your Corner, and Team 12 Investigates. Package includes design elements for VIZ, post-production, social, and web.
Open for daily live 30-minute program dedicated to navigating life during COVID-19. The show delved into all aspects of the pandemic — from health updates to lifestyle adjustments and provided real-time information, expert insights, and live debriefs with healthcare professionals and newsmakers in each News 12 region.
In order to ensure consistent branding across our diverse content, we streamlined our branding efforts and introduced a standard bump animation and style for most segments and franchises on News 12. The package shares a unified visual identity while allowing for seamless customization and dynamic sponsorship opportunities.
Daily segments and 30-minute weekly regional specials unveil the best-kept secrets and hidden gems in your local backyard. Highlighting local getaways, day trips, and regional vacation spots. The graphics package is intensive with custom maps, pop-up factoids, and interstitial graphics each week.
Design for month-long celebrations centered around Mother’s Day and Father’s Day. Graphics package includes online and social media voting and contests.
News 12 and NY1 join forces to create a special and impactful Breast Cancer Awareness Month special featuring stories of hope, resilience, technological breakthroughs, and treatment.
Graphics package for community listings of free events in each News 12 region. Viz templates allow producers to enter specific information per event as well as add sponsor bugs.